Doing It Right Women’s Initiative
Overview
The Doing It Right Women’s Initiative was created by Link Strategies to give women across Canada a space to engage with politics and public policy through the lens of shared values, real-world issues, and respectful dialogue.
We provide a strategic on-ramp that draws in women who might otherwise avoid political spaces, introduce issues through a values-driven lens, and help translate those values into policy engagement and practical action.
We do this through conferences, workshops, panels, and networking events that connect women across sectors — from business and energy to education and community leadership — and equip them with the tools, confidence, and connections to make an impact where it matters most.
Our mission is simple:
To help women step confidently into civic and political spaces — not by preaching partisanship, but by connecting everyday issues to enduring principles.
2025: Proof of Concept
In September 2025, we hosted the inaugural Doing It Right Women’s Conference in Calgary.
160+ women attended — from business, energy, education, and public service
40+ students participated through sponsorships
Full event costs covered by sponsors (break-even model)
Panels were multi-partisan, bridging topics like business, family, and leadership with policy and politics
Feedback was overwhelmingly positive — women want to engage, but not be told who to support
The success of this event confirmed what we already knew:
There is an appetite for values-based, respectful, and practical engagement among women who feel alienated by polarization and ideology.
Vision for 2026 and Beyond
We want to grow Doing It Right from a single conference into a national movement for women’s civic engagement.
Our next phase includes:
1. Events & Engagement
Annual Doing It Right Conference in BC, Alberta, Saskatchewan, and Manitoba
Regional luncheons, panels, and networking events across western Canada
Each event features speakers from a wide range of backgrounds and perspectives — business, energy, education, community leadership, policy, and media — illustrating how diverse experiences intersect with shared civic values
Election-season debates and town halls, moderated through a values-based lens
Policy and issue forums linking women’s lived experiences to topics like affordability, energy, and family
2. Media & Advocacy
Launching the Doing It Right Podcast, featuring conversations with women leaders, business owners, and policy thinkers
Producing short-form video, editorial, and social content connecting personal stories to public issues
Growing a digital community that reaches women where they are — and gradually draws them deeper into issue-based advocacy and civic participation
Regular contributions to alternative media (Western Standard show opportunity; regular op-eds welcomed at a number of outlets)
3. Leadership & Training
Building on the success of our conference and community events, Doing It Right is launching a hands-on training and activation program designed to help women turn curiosity into action.
Participants will learn how to:
Volunteer on campaigns and understand the behind-the-scenes mechanics of elections
Work within campaigns or constituency offices, contributing to communications, research, or outreach
Run for office, with practical guidance on public speaking, fundraising, and strategy
Engage elected officials and party representatives effectively to advocate for better policy on key issues
4. Research & Storytelling
We’ll continue to build a strong evidence and narrative base for this work by:
Conducting research into women’s civic engagement trends, particularly in Western Canada
Producing thought leadership pieces and op-eds reframing energy, affordability, and freedom as women’s issues
Partnering with organizations in the business and policy space to amplify women’s voices and stories
Our Guiding Principles
At its core, Doing It Right champions the timeless ideas that underpin a free and flourishing society:
Freedom: Individual liberty and free expression are non-negotiable foundations of democracy.
Prosperity: A strong economy enables families to thrive and communities to flourish.
Responsibility: Personal and civic responsibility sustain the institutions that make freedom possible.
Small Government: The best solutions often start in our communities, not our bureaucracies.
Why Partner with Link Strategies
Link Strategies has a proven record of creating strategic, high-impact engagement opportunities that connect ideas, people, and action.
Through Doing It Right, we:
Translate complex issues into accessible, values-based discussions
Create multi-partisan, welcoming spaces for women who may feel alienated by politics
Build bridges between policy and lived experience, helping women see how civic engagement improves everyday life
Looking Ahead: Partnership Opportunities
We are currently seeking partners and sponsors who share our vision of empowering women to lead, speak, and shape Canada’s future through civic engagement grounded in freedom, prosperity, and common sense.
Opportunities for collaboration include:
Sponsorship of events, panels, or regional debates
Co-production of podcast or video content
Support for research, outreach, and advocacy on key issues
Strategic alignment around women’s leadership and civic education
We’d welcome a conversation about how your organization could play a role in growing this initiative and strengthening women’s voices across Western Canada — and beyond.
Align with a trusted, non-partisan women’s initiative.
Your partnership helps create respectful, issue-focused programming that cuts through polarization and focuses on practical issues, values-based dialogue, and real policy understanding.